With 25+ years in PR, brand positioning, and spokesperson development, I train executives, founders, and changemakers to use The Narrative Advantage™ to communicate with confidence, clarity, and impact.
Trusted by Fortune 500 brands, renowned academic institutions, and notable founders:
Hi, I'M Toni
Narrative Strategist | Executive Speaker Coach | Media Trainer | Author | TEDx Speaker
I don’t just teach people how to speak, I help them craft their narratives and elevate their power and influence when they speak.
Before coaching leaders one-on-one, I spent decades in public relations developing narrative-driven campaigns for luxury hotels and international companies. As an award-winning strategist, I generated global visibility for billion-dollar brands.
Today, I apply that same strategic lens to individuals and organizations helping them unlock the power of their stories to expand their influence and become trusted, compelling voices in their industries.
I believe every leader and every brand has a story worth telling, and when told with clarity and conviction, doors open and opportunities multiply. My work sits at the intersection of narrative, confidence, and credibility — because the way you tell your story determines how people trust, perceive, and engage with you.
WORK WITH TONI
CLIENT TESTIMONIALS
“Toni Purry’s coaching was truly transformational. Toni doesn’t just teach you how to present, she helps you unlock a voice you didn’t know you had. Her approach was supportive, insightful, and even fun. I would absolutely recommend her to any organization looking to invest in the confidence, communication, and upward mobility of their team leaders.”
— Aisha “EJ” Dunbar, T-Mobile
“I am so pleased with the outcome of our “Hype” workshop with Toni Purry. It has made us stronger as an agency while also boosting our confidence both professionally and personally. Since the workshop, company morale is up and I’m confident that it has made me a better leader and business owner, as well as just being kinder to myself.”
— Kristin Daher, Powerhouse Communications
“What an outstanding day retreat Toni led for our managers in Malibu. It’s a rare opportunity to take time to reflect and acknowledge our accomplishments the way we did and we are all the better for it. We all agree, you are definitely worthy of the HYPE!!”
— Ashley Borrelli, lululemon athletica
MY HYPE BOOK
“The presence of humility should not mean the absence of personal accolade.”
— Toni Purry
Used as a core component in each of Toni’s professional development programs, My Hype Book is a guided motivational journal designed for shifting mindset and building confidence through the power of retrospection and personal inspiration.
"Toni transforms voices into confident, captivating storytellers.”
— Mandy Denaux, Tournament of Roses
“Since Toni’s workshop, company morale is up and I’m confident that it has made me a better leader and business owner.”
— Kristin Daher, Powerhouse Communications
“Toni’s talk was so inspiring and empowering; I received wonderful feedback from the team!”
— Yael Nehushtai, Mercedes-Benz USA